Card analytics
How many people collect your Taste cards, how many come back, and what Taste never tells you about anyone.
Customers › Taste › OverviewBrewhouse and ReserveRolling out
Card analytics sits at the top of Customers › Taste, Overview. It counts the people who hold your cards and the ones who came back for more. It appears once someone has collected one of your cards, for owners and admins. On Taster it says which plan has it.
The numbers across the top
| Number | Means |
|---|---|
| Collectors | People holding at least one of your cards, and how many cards they hold between them. |
| Came back | The share of collectors who hold more than the first card of a beer. |
| On site | The share of your beer cards minted at your brewery. |
| Most collected | Your beer with the most collectors. |
Beers
One row per beer that someone has collected, most collected first.
| Column | Means |
|---|---|
| Collectors | People holding at least one card of the beer. |
| Came back | Of those, how many hold more than the first card. |
| Return rate | Came back as a share of Collectors. |
| On site | The share of its cards minted at your brewery. |
| Top tier | The highest card anyone holds of it. The First Pour counts as the highest. |
Events
One row per Taste event series.
| Column | Means |
|---|---|
| Collectors | People who collected something from it. |
| Check-ins | Attendance across every date, so one regular counts every time. |
| Repeat visits | Check-ins minus Collectors: the visits from people coming back. |
Both tables search, filter and sort like the other tables in the dashboard, and you can save a view as a preset.
What Taste never tells you
Everything here is a count. No names, no times, no places. The same goes for everything else Taste shows a brewery:
- A beer's Drinkers tab: its rating, check-ins and notes. See Beers on PintDeck Taste.
- Followers: how many, never who. See Followers and Tell followers.
- Challenge results: people counted, never what they drank. See Challenges.